prefix: doi.org/10.52283/1.ajbmr |
Volume :2 Issue :07 Year : 2012
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Examining the correlation website status and the e-commerce system success: An Australian Study
►Jahjah Hallal and Jun Xu
10.52283/NSWRCA.AJBMR.20120207A01
ABSTRACT
Acknowledging that, by using e-commerce systems, firms can deliver information about their products and services, their vision, policy and many others related issues to their existence and potential customers. Typically, the applications that underlie e-commerce systems determine the nature of the product or service offering, the reaction of the customers and the revenue flux accrue to businesses. This designates that the value added by a firm’s website system is a critical concern to both existence and potential customers. Based on the DeLone and McLean’s (1992, 2002, 2003) theory of information system success model, a dichotomous dimensional model for classifying e-commerce website applications/status was developed. The proposed model was tested via surveying small businesses in Australia. The results of this study indicate that the proposed dichotomous classifications of the e-commerce website are meaningful, and unveil that e-commerce success and benefits accrue to firms are determined by the environmental context of the website system applications.
Keywords: E-commerce System Success, Website Status, Small Enterprises, Static Website, Active Website, Quantitative Approach, Structural Equation Model.-
Is Customer Satisfaction an Indicator of Customer Loyalty?
►Rahim Ajao Ganiyu, Ignatius Ikechukwu Uche and Adeoti Olusola Elizabeth
ABSTRACT
Customer satisfaction and loyalty is a well known and established concept in several areas like marketing, consumer research, economic psychology, welfare-economics, and economics. And has long been a topic of high interest in both academia and practice. The aim of the study was to investigate whether customer satisfaction is an indicator of customer loyalty. The findings of the study supported the contention that strong relationship exist between customer satisfaction and loyalty. However, customer satisfaction alone cannot achieve the objective of creating a loyal customer base. Some researchers also argued, that customer satisfaction and loyalty are not directly correlated, particularly in competitive business environments because there is a big difference between satisfaction, which is a passive customer condition, and loyalty, which is an active or proactive relationship with the organization.
Keywords: Customer satisfaction, customer loyalty, switching cost, loyalty programme, consumption experience, word-of-mouth, customer value-
Design E-SCM Information Security Framework
Maryam Mahdikhani, Asadolah Khahande Karnama and Milad Beirami
ABSTRACT
Electronic Business (e-Business) is revolutionizing the way of communication between Internal and external stakeholders in an organization. E-business can lead to competitive advantage and at the same time, increase profitability. There are several factors resulting on the success of e-business. One of the most important factors is Security. It is thus clear that information technology (IT) and the emerging e-business application and related to security are gaining a pivotal role in managing supply chain. This paper examines the impact of E-business on supply chain on information security aspect among other types of supply chains. The current paper reviews security and supply chain literatures and then investigates framework of information technology in supply chain management. Areas of supply chain which need security attention are then proposed in e-supply chain information security framework and this will be considered as a guideline for managers to find out if their e-supply chain network is secure enough. Through the paper, one realizes that Information Security in every information based-system will be vital.
Keywords: E-business; E-Supply chain Management; business Security
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