ECONOMIC AND STRATEGIC INTELLIGENCE AND PERFORMANCE OF THE ORGANIZATION: DIFFERENT MEASUREMENT METHODS.
►Hamid AÏT LEMQEDDEM and Abderahim AMAM
The study focuses on the efficacy of Economic and Strategic Intelligence (ESI) and its impact on the performance of organizations. The main objective is to try to give a complete overview on the problem of measuring this efficacy which is an indispensable tool for the performance of organizations. Economists, management researchers, and information and communication scientists, analyzed, compared, and evaluated improvements in this area of organizational performance. Our research problem will focus on the following question: How can we measure the efficacy of Economic and Strategic Intelligence (ESI) and its impact on the performance of organizations? In order to achieve this goal, and on the basis of a corpus of articles on this subject published in periodicals between 1982 and 2015, supplemented by the main works, papers and research reports on the subject, we propose a synthetic and critical reading which traces the contrasting history of those works, particularly about the efficacy of the ESI and its impact on the performance of organizations.The study distinguishes between different measures partial and general exposed by the authors. It exposes the governance as the instrument of complementary measure to other instruments.
THE EFFECT OF COMPETITIVE INTELLIGENCE ON MARKETING CAPABILITIES AND ORGANIZATIONAL PERFORMANCE
►Hamid Tahmasebifard, Seyed Fazael Vaghari Souran, Mahdieh Mirzaagha and Mohammad Mahdi Pouyan
The marketing and strategic management literature is well-documented regarding the drivers of competitive intelligence (CI) and how they are gathered, its organization, and dissemination through the organization. However, the impact of CI upon the development of other organizational capabilities including marketing capabilities and the performance of organizations has been neglected and very scarce through the literature. Accordingly, this study seeks to investigate the impact of CI categories including market intelligence, competitor intelligence and technological intelligence on marketing capabilities (i.e. market-sensing capability and customer-linking capability), as well as the organizational performance. To this end, structured questionnaire was applied and a survey of 225 persons involved in sales and marketing affairs of insurance companies in Iran was administrated. Results showed that CI categories have direct and significant effect on marketing capabilities and the organization’s performance.
DOES SMALL AND MEDIUM ENTERPRISE (SME) FINANCIAL RESOURCE BUILDING EFFORT ON PERFORMANCE DESERVE ATTENTION?
►Joseph Owusu, Mohd Hassan Bin Mohd Osman, Mohammad Bin Ismail and Benjamin Agyeman
Often times it is argued that firm’s resources most especially financial resources have significant impact on performance. However, in spite of the indelible phenomenal impact of financial resources exhibit toward firm performance, relatively, the attention (effort) pay in building this financial resource is less examined. Relied on this assertion, this paper sought to engage attention-based view theory to develop a conceptual model to investigate whether financial resource building effort via sources of finance are able to result in SME performance. If the theoretical and conceptual model analysis confirm the above mentioned hypothesis, we can conclude that financial resource building effort by SMEs have wrongly been disregarded, which we anticipate to initiate further standpoint of studies.
Keywords:Attention-Based View, Financial Resource Building Effort, Performance, SME