prefix: doi.org/10.52283/1.ajbmr |
Volume[01], Issue[04], 2011, C-05
THE ROLE OF EMAIL IN IMPROVING TASK PERFORMANCE AMONG THE EXECUTIVES IN MALAYSIA
Narges Baninajarian, Zulhamri Abdullah and Jusang Bolong
10.52283/NSWRCA.AJBMR.20110104A05
ABSTRACT
As new technologies that support managerial communication became widely used, the question of how they influence task performance increases in importance. This study aims to examine the role of email in improving task performance. Specifically, this study attempts to look at how email richness and ease of use can affect task performance. The results of this study revealed that the executives experienced moderate to high level of task performance while using email. The results also showed that the executives perceived email in moderate to high level in richness while they perceived email as an easy to use communication medium. Perceived email richness and perceived email ease of use had a positively significant relationship with task performance. However, the positive correlation coefficient values indicated that the increase in email richness and ease of use perception generates an increase in task performance.
Keywords: task performance; media richness; email use and email ease of use
Narges Baninajarian, Zulhamri Abdullah and Jusang Bolong
ABSTRACT
As new technologies that support managerial communication became widely used, the question of how they influence task performance increases in importance. This study aims to examine the role of email in improving task performance. Specifically, this study attempts to look at how email richness and ease of use can affect task performance. The results of this study revealed that the executives experienced moderate to high level of task performance while using email. The results also showed that the executives perceived email in moderate to high level in richness while they perceived email as an easy to use communication medium. Perceived email richness and perceived email ease of use had a positively significant relationship with task performance. However, the positive correlation coefficient values indicated that the increase in email richness and ease of use perception generates an increase in task performance.
Keywords: task performance; media richness; email use and email ease of use
