32 AJBMR • Doi Publications
News Updates Current Issue: Vol.07 No.01 2022    Ajbmr indexed in Australian Business Dean Council (ABDC) | Find us on: Academic Journals Database, World Cat , ISI

Doi Publications

   

Volume :2 Issue :08 Year : 2012

  • USING SOCIAL NETWORK PARADIGM FOR DEVELOPING A CONCEPTUAL FRAMEWORK IN CRM
    â–ºMohammad Javad Mosadegh and Mehdi Behboudi

     10.52283/NSWRCA.AJBMR.20110104A06

    ABSTRACT
    This study develops a conceptual framework for applying social networks in usual CRM models. Recent changing in customer relationship theme and putting new media and network-based paradigm into practice makes it imperative to find how social networks affect CRMs. Accordingly, this study explains the role of social networks in customer relationship management by using its analysis, tools and aspects of this concepts based on CRM models. We have provided a SCRM framework that is based on usual CRM models and incorporates Social networks and its tools, methods and analysis. The framework is combination of Social networks concept and traditional CRM concepts.
    Keywords: CRM, Social CRM, Social network, Social network analysis.

    Pages:63-71 :: Download-View
 
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.