285 AJBMR • Doi Publications
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  • CONCEPTUALIZING AND RESEARCHING THE MODELS OF EMPLOYER BRANDING
    â–ºVarsha Rokade and Manisha Singh

     10.52283/NSWRCA.AJBMR.20150409A03

    ABSTRACT

     

    Now a days, Organizations are becoming conscious towards thepractice of Employer Branding. Organization have observed that with the help of Employer Branding, the best talent can be attracted, retained and motivated from the market. Employer Branding is a HR marketing strategy which communicates the goodwill or reputation of the organization to current and prospective employees, stakeholders and their clients. This practice reflects the all complete employment experience about the organization with the arrival of grueling competition between the organization to attract and hire the best talent  and work with them, provide Wow factor to the existing and potential customers, the concept of employer branding becomes an aspect of supreme importance. Today’s HR professionals spending their time trying to understand that, how can make their organization unique from the other organizations as well develop a sense among the existing and prospective employees that it is a ‘Great place to work’. This paper aimed for examination of the literature discovered the necessity for employer branding factor determination and contextualization of employer branding models – resulting in the projected model during this study supported the theoretical findings within the literature.
     

    Keywords: Employer branding, Employer, Employees, Brand association, Models

    Pages:14-21 :: Download-View
 
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