EFFECTIVE MARKET SEGMENTATION AND VIABILITY OF ISLAMIC BANKING IN NIGERIA ►Mohammed Abubakar Mawoli and Dauda Abdulsalam
ABSTRACT Islamic banking has become a global phenomenon as both Islamic and western countries have embraced it. However, the move by the Central Bank of Nigeria (CBN) to introduce Islamic Banking in Nigeria was met with many criticisms, especially from the Non-Muslims. As a divorce from subjective criticisms typical of religious opponents’ discussions, the study examined the viability of Islamic banking in Nigeria using market segmentation criteria. Being a library research, secondary data was obtained from various secondary sources and analyzed descriptively. The study found that, the targeted Muslim segment is substantial, identifiable, measurable, accessible and reliable. Hence, the study concludes that the introduction of Islamic banking in Nigeria is worthwhile and the future of Islamic banks in the country is bright and prosperous. The study, therefore, recommends that though Islamic banking has come to stay, Muslims and non-Muslims should support its establishment as all citizens irrespective of religious affiliation are likely to benefit from it. Keywords: Segmentation, Viability, Islamic Banking, Nigeria.
PATTERNS OF KNOWLEDGE SPILLOVER – An FDI perspective ►Sheng-Hsien Lee
ABSTRACT It is well understood that knowledge spillover is an important economic phenomenon. Literature shows a long-lasting academic interest in explaining the benefits of knowledge spillovers to business performance both in a domestic and an international setting. However, little has been said about the patterns of knowledge spillovers, especially in the Foreign Direct Investment (FDI) setting. Globalization and information technology have generated new arenas of knowledge spillovers. This exploratory paper addresses this issue by synthesizing past findings, developing a multi-dimensional model and three propositions for further empirical testing. Keywords: Knowledge management, knowledge spillover, FDI
STRATEGIC PLANNING FOR A LUBRICANT MANUFACTURING COMPANY Using SWOT Analysis, QSPM model (one of the Top companies of Iranian Oil, Gas and Petrochemical Products Exporters' Association) ►Maryam Saghaei, Leila Fazayeli and Mohammad reza shojaee
ABSTRACT Increase in competition in local and global markets, market globalization, customers’ limitations considering the producers, lack of exclusive conditions and improvement in complete competition condition governance, rapid changes in technology, swift innovations in products have led to a complication in organizations so that preserving and improving organization situation would be impossible without a daily consideration and reacting to the environmental variable. Strategic management process provides a close estimation of environmental changes and more preparation to react toward changes and organization internal/external pressures. Applying a specific strategy based on long-term goals could result in an optimal usage of organization internal resources for taking the environmental opportunities and overcoming the threats. Using the SWOT analysis and QSPM models, the present paper tries to methodize an appropriate strategy for a lubricant manufacturing company..After completing the checklists provided to assess the strength points, weak points, opportunities, and threats, the weight and importance of each factor was defined by the company managers and they were interviewed for final conclusions. Based on the acquired data, EFE and IFE matrixes were calculated and the results were analyzed on diagrams. The results showed that the company was placed in the region of diversity strategies. These results were also confirmed by QSPM matrix. The strategy of participate in fairs to present staff and product for costumers gained the highest score and therefore, became the top priority. Keywords: Strategic Planning, SWOT Analysis, IFE Matrix, EFE Matrix, OSPM Model.